By Patrick Whitehurst
The Vail community welcomed OOROO Auto last month during their grand opening celebration on February 5. Located at 10508 East Old Vail next door to Hotrods, OOROO’s Vail location is the company’s third site in the Tucson area.
Jeff Artzi, OOROO Founder and CEO, said the company began in Oro Valley in 2014. OOROO expanded from there, opening a second location in Green Valley in 2020.
“This is our third store in the Tucson area, and we feel very comfortable in Vail,” Artzi said. “We are a neighborhood shop, a neighborhood business. We really want to become a part of the fabric of the neighborhood.”
Besides their physical location, OOROO offers a mobile service as well, where OOROO comes to you. Oil changes, brakes, batteries, fluid flushes and more are offered through their mobile service.
“OOROO is a made-up name that we wanted to inject with our own meaning, like Google and Yahoo,” Artzi said. “We also picked it because if you take the ‘o’ off of both sides of the word OOROO you have Oro, which is a tribute to Oro Valley where we had our first store.”
Their website, oorooauto.com OOROO Auto – Auto Repair Shops & Mobile Auto Repair Mechanics
“With our auto repair shops and mobile auto repair mechanics, we can provide auto repair anywhere you are,” Artzi said.
OOROO Auto provides auto repair services throughout Tucson, Oro Valley, Green Valley, Sahuarita, Vail, and Rita Ranch. Their website features live reviews that come through in real time.
“Some are from two minutes ago, some are from two weeks ago,” he said. “We don’t take our cues from other companies in the automotive business. We take our cues from the hospitality industry.”
Artzi, formerly in charge of 90 automotive shops from Texas to California, said in 2014 he was ready to do something different, both from a company culture perspective and from a consumer experience perspective.
“In our industry, very often team members are not treated very well, especially technicians,” Artzi said. “I said, ‘If I can start from scratch and reinvent this business, how would I do it?’ It all starts with who you hire and how you take care of them. All our shops are full service. We not only do maintenance work, but we do larger scale repairs as well.”
Savannah Ellwood, OOROO Community Ambassador, said the physical location and mobile shop offer a wide array of services.
“At our shops we can service most makes and models of cars. We can do much of the work we do at the shop through mobile too, but we come to you,” Ellwood said. “If it’s a bigger job where we need to lift the car or use heavy equipment, we’ll do that work in the shop where we offer customers shuttle services to home or work.”
Call them at 520-394-8394.