By Chris Kroto, Rincon Valley Bicycle Service

My father has owned his business since 1980. He successfully built his business with integrity, honesty and respect for his customers. I felt I could do the same. I have wanted to open my own shop for years. The time was right, and I decided to make the leap.

I have been in the bicycle industry for nearly 30 years. I have seen a lot of change in that time, not always for the better. My own professional personality relating to customer service had been in a slow decline for years. Slow and barely noticeable changes. The last year and a half accelerated the decline. The volume of customers through the doors paired with limited parts availability was stifling. Customer service was no longer top priority. I do not believe that is acceptable. Time for a change.

Opening Rincon Valley Bicycle Service in March has been amazing. I have been able to provide a level of customer service that would make my family proud. I can honestly say that I did not know what I have been missing all these years. Yes, there is pride of ownership. But the missing ingredients have been filled by Vail customers. Respect, courtesy, and integrity on both sides of the repair stand!

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